The concept provided in details by the group members for this product has been differentiated from other similar products in the target markets. There has been effectiveness of the PEST-C Analysis prepared and presented by the members of the concerned group. This is because all potential investors will not have to read long paragraphs as there is a specific chart with compact points provided. The overall situation of this product has also been explained in brief without exaggeration. Fitness events can always be useful and effective for organizations selling this product.